About Sesa Care

Sesa Care Private Limited is a leading Indian manufacturer and exporter of ayurvedic hair care products with a strong distribution network in the Indian Subcontinent. Sesa Products are exported to over 50 countries in Europe, Asia and Africa. Sesa Care combines the science of 5000 year old Ayurveda with modern best-in-class manufacturing practices to deliver high quality ayurvedic hair care products across Indian and global markets.

The company’s flagship brand, SESA, is over 30 years old. It was launched by Ban Labs Private Limited in 1995 as a specially formulated ayurvedic hair oil. Its genesis was as an ethically promoted product, and its success due to wholehearted doctor recommendations as well as an almost evangelical endorsement from consumers encouraged a transition to over-the-counter sales and created the large well-established national brand that exists today.

Sesa has compelling offerings in ayurvedic hair oil, shampoo and a unique offering in hair spa kits. The consistency in quality and focus on delivering value to the consumers has made Sesa one of India’s top-selling hair oil brands. As one of the pioneers and market creators of the anti-hair fall category, Sesa has a powerful brand recall, good distribution, and a strong market share.

Sesa is committed to its vision to be the fastest growing, most profitable, and resilient mid sized FMCG company in India. Driven by providing high quality service to its customers and channel partners, delight to its consumers with consistent focus on product quality and innovations that are relevant as well as path breaking. Core to Sesa Care’s existence is the upholding of values of Expression, Empathy, Experience and Growth as an organisation.

History

Founded in 1966, Ban Labs Private Limited (“BLPL”) is a Natural, Personal, Homecare and Pharma company based in Rajkot. With a vision to make the goodness of Ayurveda accessible to every individual, BAN Labs began its journey in 1966 under the chairmanship of its Founder Dr. D. K. Patel. In the later years, Mr. Maulesh Ukani, current Managing Director of BAN Labs, took leadership of the company and brand.

True North, a leading investment firm that focuses on transforming mid-sized profitable businesses; identified hair care and ayurveda as attractive segments for growth. True North acquired the Sesa brand and manufacturing from Ban Labs in 2018, creating Sesa Care Private limited. The Sesa brand is a strong platform to further launch compelling, highly relevant, and truly differentiated products and sustain the disruptive business model.